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, , , - , - (Eagly & Wood, 1985). - . (Sherif, 1937 .) . (Asch, 1956), , , , 쳢 . , , , - 㳳 70- . , , . , 82% , , 74% , , (Eagly, 1978; Eagly & Wood, 1985).

, (Eagly & Carli, 1981) 148 1949 1977 . , ( d 0,16 - 0,26; , 0,20 , 0,50 - ). d , (0,23
(Eagly, 1978) , 22 , 1970 ., 32% , 40 , 1970 ., 8% . , - , , . , , , , , , , . , (Eagly, 1978).
(Sistrunk & McDavid, 1971) (Goldberg, 1974, 1975) : , , , . Գ (Maupin & Fischer, 1989) , : - ( ) . (Eagly & Carli, 1981), 83 , 1949 1977 ., , , , , . , .

. , , , . , 79% , , , - , . , , , , , , , (Eagly & Carli, 1981).

(Eagly, 1978; Eagly & Carli, 1981) , , , , (Eagly & Wood, 1982). (Eagly & Wood, 1982; Eagly, 1983), , . , , , . , , , , - , . . , ' , . (Unger & Crawford, 1992) , - . (Eagly & Wood, 1982) , -, .
= =